Comcast jumps into wireless with Xfinity Mobile

Comcast Sets Xfinity Mobile Wireless Launch With Verizon, Promising Big Savings

Cable company Comcast just introduced its version of re-branded Verizon wireless service-Xfinity Mobile-which will be sold to existing Comcast customers for $12/GB of data or up to $65/line for an "unlimited" plan.

Get up to five lines automatically included when you add Xfinity Mobile to your Xfinity Internet service, with no line access fees, unlimited talk and text, and your first 100 MB of shared 4G LTE data included - all at no extra cost. Comcast is promising that its customers will be on equal footing with Verizon customers when accessing that network. While AT&T and Verizon have the ability to bundle all four services in some markets, neither company has done so aggressively.

Announced today, Xfinity Mobile takes a note from Google's Project Fi, hooking up customers to a massive network of 16 million Comcast Wi-Fi hot spots that provides internet coverage on the go. "For a challenger, all you can see is green grass and wide open spaces". AT&T purchased satellite-TV broadcaster DirecTV in 2015.

Are you one of the three people in America who's always wanted to get cell service from America's most-hated company? Bundles will be available to both legacy Comcast customers and new customers alike.

Comcast threw its hat into the wireless price war ring Thursday with the long-awaited unwrapping of its Xfinity Mobile product. The company calculated the typical offering by averaging competitors' pricing for equivalent service.

The service is for customers that already have CMCSA's Xfinity Internet service.

Users will be able to switch between plans whenever they want without a penalty.

Analysts at JPMorgan wrote in January that building a wireless business could cost Comcast hundreds of millions of dollars annually in the first few years, potentially cutting as much as 5 cents to 10 cents off earnings per share in 2017. Will a wireless phone service be the answer?

"We're doing mobile differently by bringing our customers the best networks and a product created to save them money in an increasingly data-driven world". Comcast had an MVNO agreement with Verizon as far back as 2011, and is just now taking advantage of the deal it made with the nation's largest carrier. Similar offers from other cable operators in the past have failed.

Comcast executives seemed surprisingly unaware that this might be an issue. With Xfinity Mobile, customers only pay for the gigabytes they use, with the flexibility to easily switch back-and-forth between data options using the Xfinity Mobile app at no cost. "Customer personalization carries throughout the entire experience", said Butz. This move will make the company the first major cable provider in the United States to offer wireless service as it looks to expand its business. The wireless industry generates $82 billion of earnings before interest, taxes, depreciation and amortization, while cable generates $35 billion, he estimates. They will then be charged "for the gigabytes they use".

Verizon, which has more than 114 million retail customers, has downplayed that Comcast is a competitive threat. In other words, they are a prepaid network that uses another carrier's network for service.

"I'm going to stop there and say stay tuned", said Comcast CEO Brian Roberts, issuing a typical company response during Comcast's fourth-quarter earnings call.

More video and TV shows are being delivered to consumers via wireless networks.

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