Target purchases delivery logistics firm

Target takes a page out of Wal-Mart's acquisition playbook, with plans to grow same-day delivery

Target announced plans on Monday to acquire Grand Junction, a San-Francisco based transportation technology company whose software manages retailers' local deliveries.

Target supply chain and logistics officer Arthur Valdez said through a prepared statement that the company would leverage the platform of Grand Junction in order to become faster as well as more efficient in the way it deliveries its products to its clients.

Target plans to better compete with retailers Amazon and Walmart in same-day and local deliveries by acquiring software startup Grand Junction.

Target said it will expand the service to other parts of New York City this fall and to other urban markets in 2018.

Upon the close of the acquisition, Grand Junction CEO Rob Howard will become Target's VP of technology, and his company's employees will become Target team members.

"Whether guests shop online or in a store, they expect to get products quickly and on their terms", said Valdez, who was hired away from Amazon in May.

"Target is transforming its supply chain and logistics capabilities so we can serve guests with more speed and convenience, while creating new offerings and services". Amazon and Walmart.com shoppers can choose from a variety of delivery options, including, in some cases, speedy same-day delivery, and Target wants their customers to have these options as well.

According to the company's website, Grand Junction is the only provider of same-day delivery in every market in the United States and Canada, allowing leading retailers, 3PLs, distributors, and start-ups to offer local delivery through its technology platform and network of 700 local carriers. Target hopes to deliver on both fronts.

"Retail success has become as much about technology as it is about merchandising", Portell told FierceRetail.

Target partnered in 2015 with Instacart to establish same-day deliveries of groceries. Target's mobile app and proven ability to mine consumer data make it one of the few retailers with the parts in place to build a competitive position online.

The desire to have quick deliveries continues to grow.

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