Target won't keep stores open all night on Thanksgiving

Target Black Friday deals are out big savings on Galaxy Note 8 iPhone 8 wearables

In 2016, the National Retail Federation found that almost 100 million people shopped brick and mortar stores during Thanksgiving weekend.

The struggling department store said on Monday it would open stores on Thanksgiving Day, November 23, at 2 p.m., a full hour earlier than previous year and three hours before major rivals Macy's and Kohl's, in a move that illustrates just how desperately it needs a sales boot.

Target's 6 p.m. opening is in line with the last three years, the network said.

The company says their hours this year will give team members a chance to recharge and prepare their stores for "even more holiday savings" on Black Friday. It learned that while shoppers like the opportunity to shop on both Thanksgiving and Black Friday at its stores, the crowds thinned out in the wee hours of the morning. That's a change from previous years, when stores stayed open throughout the night and into Friday.

Target is giving its employees a longer break this Black Friday than it has in years past.

The moves put the spotlight on Walmart, which has yet to disclose its strategy for the critical Black Friday promotional period.

Target also announced on Monday that shoppers can get early access to Black Friday deals in stores and online for one day - Monday, November 6.

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