Twitter to permanently double the length of tweets after experiement

Twitter DOUBLES the length of tweets to 280 characters so you don't have to cram everything in 140 characters

Many people had pointed out that 280 characters, despite what chief executive Jack Dorsey said in his own longer tweet announcing the change, just doesn't lend itself to the same focus.

"Looking at all the data, we're excited to share we've achieved this goal and are rolling the change out to all languages where cramming was an issue".

In late September, Twitter began a test of 280-character tweets with a small group of users.

Twitter Canada noted, however, whether a user has access to this new character allowance depends on which language they're using in their tweet.

Say goodbye to 140 characters and the countdown that used to appear next to your working tweets, it's all about 280 characters and a slowly filling circle now.

Users tweeting in Chinese, Japanese and Korean will still have the original limit. When Twitter rolled out the larger character limit, it noticed a drop in the number of tweets running against the maximum count. Twitter's Aliza Rose explained, "Since we saw Tweets hit the character limit less often, we believe people spent less time editing their Tweets in the composer". Twitter did not provide information on whether it had seen an increase in harassment on its site, due to the higher character limit. More importantly, the company argues, loosening the constraint will allow more users "to fit thoughts in a Tweet, so they could say what they want to say, and send Tweets faster than before".

The character change could also help spur user growth, an important issue for investors wanting Twitter to follow the trajectory of social media giants such as Facebook and Instagram. Only five percent of users went above 140 characters during the test, and only 2 percent ever went north of 190 characters. For reference, in the timeline, Tweets with an image or poll usually take up more space than a 190 character Tweet.

"We - and many of you - were concerned that timelines may fill up with 280 character Tweets, and people with the new limit would always use up the whole space", said Rozen.

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