Bringing it all together with Google Pay

Bringing it all together with Google Pay - Google Blog

We all have fond memories of Google's first NFC-enabled payment portal AKA Google Wallet, which then got rebranded to Android Pay, which, to be honest, got a tad confusing for some users.

"With Google Pay, it'll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind".

Google says "over the coming weeks, you'll see Google Pay online, in store, and across Google products, as well as when you're paying friends".

Android Pay hasn't been able to consistently keep up with the global expansion rate of Samsung Pay and Apple Pay, despite technically launching just one month after the former digital wallet platform, but especially in this past year or so, the service has grown at a healthy pace, both in the U.S. and around the world.

This all-new Google Pay branding was unveiled at the Consumer Electronics Show 2018 event being held in Las Vegas. Those include Airbnb, Dice, Fandango, HungryHouse and Instacart.

You may have already seen Google Pay branding in the wild as it is now featured on Airbnb, HungryHouse, Instacart, Dice and Fandango.

Google rebrands yet another service.

. Basically, the same way you pay for things now will continue, except it'll all be called Google Pay.

The launch of Google Pay is an attempt to create some brand cohesion, but there's no clarity on how long that might take, he said.

But there was no benefit in waiting for Google to finally capitalize on its most powerful branding tool-its name-with Google Pay after its odyssey of trial and error with other ideas, analysts agree.

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