Tim Cook Promises To Let iPhone Users Turn Off Throttling Soon

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Apple CEO Tim Cook said in an interview with ABC that an iOS update in February would give iPhone users more control over their iPhone's performance based on battery health.

The new iOS update will also bring some other bug fixes and performance improvements to the iPhone and iPad and also some new features.

While many iPhone owners were upset about the performance drop, many were also outraged that Apple didn't give customers a choice and was not upfront about what it was doing - sparking a slew of lawsuits around the world. Though after these changes, at least that decision will be up to you. The CEO maintains, however, that Apple "don't recommend" users take advantage of the ability to disable the slowdown. Cook also mentioned that Apple is now searching for the site Apple will build its third campus, which will be located in a different state than its current California and Texas locations.

Last year Apple was forced to clarify the feature after research revealed its detrimental effect on a phone's performance. The resulting uproar saw the company accused of deliberately slowing down older devices to encourage users to buy new ones, a practice known as "planned obsolescence". Although he wouldn't suggest users do so, he said, "If you don't want it, you can turn it off". Soon, however, the so-called feature will become an option you can toggle off. He later added, "Maybe we should have been clearer, as well". He didn't exactly say why, but it's likely he doesn't want iPhone users to experience unexpected restarts. The company is adamant that this is not a ploy to get people to buy newer models, but a tactic created to stop devices from unexpectedly restarting, due to the limitations brought on by battery age. The lower price could prod many consumers to replace their battery instead of buying a new phone, which in turn could lead to lower iPhone sales for 2018, Barclays analysts said in a note earlier this month. "So it's very, very transparent".

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