The Google News Initiative launches to give online news a helping hand

Under a new program retailers can list their products on Google Search and Google Express

While the platforms that create fake news are obviously the problem, social media platforms and services like Google Search also hold some responsibility in helping such misinformation to be spread.

The worldwide movement means Google will partner with news publications to help highlight the most accurate information possible. The retailer plans to extend the partnership with Google in the months ahead, including enabling shoppers to link their Target.com and Google accounts for a more personalized and intuitive shopping experience.

In its commitment to seeing good journalism succeed, Google said that the Google News Initiative first will focus on three objectives - to elevate and strengthen quality journalism, evolve business models to drive sustainable growth and empower news organisations through technological innovation. We're launching the Disinfo Lab alongside the First Draft to combat mis- and disinformation during elections and breaking news moments. Google says it's hoping to make this signal available to more news organizations this year.

Alphabet Inc.'s (NASDAQ: GOOGL) search giant is investing $300 million to support quality journalism and combat fake news.

Subscribe with Google lets you buy a subscription, using your Google account, on participating news sites.

Also of note: Google says it's working with the national academies of sciences, education, and medicine, The New York Times, and New York hospital and research center Memorial Sloan Kettering, to surface fact-checks for health-related results.

Over the last decade, we've worked closely with news organizations to grow their digital advertising revenue.

Other media houses to sign up include Australia's Fairfax, the New York Times, the FT, and Japan's The Mainichi Newspapers Co.

Google has partnered with ABC Sport, Fox, Rugby and AFL News for sports news bulletins, allowing you access to great news briefs which are updated once a day during the off-season, and twice a day in the regular season - simply by asking Google Assistant 'Ok Google, play the West Coast Eagles news'.

Google has been previously viewed as an enemy to the industry, but publishers are warming to the tech platform with Fairfax even inking a deal with Google previous year. Subscribing to news sites with Google will also deliver posts and news from your subscription right to your Google News Feed as well. Google is also launching a new tool that makes safer for news organizations and journalists to access the internet and protect their privacy. "We'll be expanding that model globally".

"We know that success can be achieved only by working together, and we look forward to collaborating with the news industry to build a stronger future for journalism".

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